GreenInsight quickly provides the information required to either match the products that you purchase at item level, or to classify those items that could not be matched to a sufficient level of detail to calculate the carbon footprint.

This is then combined with the publicly verified information for products and industries to build up an organisations environmental impact from the bottom up.

As data improves over time, the accuracy of the analysis improves, however the baseline data is maintained so that an organisation has an accurate starting point.