• In the first of an ongoing series, Green Insight, a division of Grove Insight, reports on basic consumer trends in the emerging sustainability market.

    Green Insight is a division of Grove Insight, one of the leading progressive polling firms in the West. Read More...

New Poll By Green Insight Suggests Oregonians Will Pay More for Green Products

There Appears to Be High Demand for Sustainable Products

Over eight in 10 voters say that it is important to them to purchase sustainable products, or products made with minimal environmental impact.

Oregonians appear willing to put their money where their mouth is. Over two-thirds of voters indicate they will pay a premium for a sustainable product made with minimal environmental impact.


Green Insight Research on Consumer Attitudes About Sustainable Products


Views of the importance of buying sustainable products vary depending on gender, homeowner status, and media market. Women, typically the primary purchaser in a household; renters, who are not working on paying off mortgages; and, those residing in the Bend and Medford media markets are more inclined than their demographic counterparts to place importance on buying products made with minimal environmental impact. There are no glaring differences of opinion based on age, level of education, or parental status.

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